Technologies

Our company uses a wide range of technologies for website development, design, analytics, and promotion. Let’s briefly explore the key tools that help us create effective and modern web solutions.

1. Website Development Technologies

Frontend

The client side of a website is responsible for displaying content and user interaction. Key technologies:

HTML/CSS – the foundation of layout and styling.
JavaScript – for interactivity.
Frameworks & Libraries – jQuery, Bootstrap, and others.

Backend

Server-side logic, databases, and APIs. Popular technologies:

Programming Languages – PHP
Databases – SQL (MySQL)
APIs – REST, GraphQL, WebSockets

CMS (Content Management Systems)

Allows clients to easily edit their websites:

InnoVation – websites of any complexity.
WordPress – the most popular CMS.
Joomla, Drupal – for informational sites.
Shopify, OpenCart, WooCommerce – e-commerce solutions.

Additional Technologies

Deployment and maintenance:

Hosting – VPS, cloud solutions.
Servers – Nginx, Apache.
Encryption – SSL, ionCube.

2. Design & Prototyping

Before development begins, we create mockups:

Figma, Adobe XD, Sketch – for interface design.
Photoshop, Illustrator – for graphics.
Miro, Whimsical – for wireframing and UX prototypes.

3. Analytics & Marketing

Web Analytics

Google Analytics, Yandex.Metrika – visitor data tracking.
Hotjar, Crazy Egg – user behavior analysis.
Google Tag Manager – tag management without coding.

SEO (Search Engine Optimization)

Ahrefs, SEMrush, Moz – keyword and competitor analysis.
Google Search Console – indexing monitoring.
PageSpeed Insights, GTmetrix – performance optimization.

Advertising & SMM

Google Ads, Yandex.Direct – PPC advertising.
Meta Ads (Facebook/Instagram), TikTok Ads – targeted ads.
Email Marketing – Mailchimp, SendGrid.

We combine different technologies based on project requirements. The choice of tools impacts development speed, ease of maintenance, and promotion effectiveness. Modern websites are complex systems requiring not only quality code but also smart marketing.

If you need a website, contact IT Kreativ. We work with cutting-edge technologies and offer end-to-end solutions - from design to SEO.